Vol. 1 No. 1 (2025): July-September

Articles

• Enhancing Performance Management Strategies for Account Managers in Microfinance Institutions

  Zhang Jie (Author)

  01-12

  • PDF

• Marketing Transformation Through ICT: The Case of Small Printing Businesses

  Noemi C. Vega, Edsan A. Abalos, Arish DC. Domingo, Elizalde Figueroa, Jade Asley S. Pangilinan (Author)

  13-20

  • PDF

• The Influence of Buy Now, Pay Later (BNPL) Services on Consumer Spending Behavior

  Noemi C. Vega, Khim Juzmine G. Constante, Katrina C. Pacson, Jeanelle G. Samaniego, Thrizy E. Tobias (Author)

  21-32

  • PDF

• Evaluating the Role of Psychological Pricing Techniques in Shaping Consumer Perception and Purchase Intent in Grocery Retail

  Noemi C. Vega, Janella G. Manlapaz, Patricia L. Manalastas, Ron Christian Y. Mesina, Nadine R. Sansano (Author)

  33-42

  • PDF

• Internal Management Challenges and Strategic Solutions in Communication Management Services: A Descriptive-Quantitative Approach

  Xiao Yanqian (Author)

  43-65

  • PDF

• Green or Guilt-Free: Understanding Consumer Motivations Behind Purchasing Eco-Friendly Products

  Noemi C. Vega, Ma. Isabel A. Salapang, Bea Trisha A. Cabiedes, Eduard D.G. Jejillos, Luichie M. Ortiz Luis (Author)

  66-75

  • PDF