Practices on Online Purchasing among Bachelor of Science in Business Administration (BSBA) Students at Apayao State College (ASC) - Conner Campus

Abstract

This study examined the practices on online purchasing among Bachelor of Science in Business Administration (BSBA) students at Apayao State College (ASC) – Conner Campus, anchored on the Technology Acceptance Model (TAM), which explains users’ adoption of technology based on perceived usefulness and ease of use. The research aimed to determine students’ online purchasing behavior in terms of profile, preferred online platforms, frequency of purchases, expenses, and problems encountered. A descriptive research design was utilized, employing a structured questionnaire administered to 45 BSBA students selected through stratified random sampling across first-, second-, and third-year levels. Descriptive statistics such as frequency, percentage, and ranking were used for data analysis. Findings revealed that most respondents were aged 20–21, with a slightly higher proportion of females and equal representation across year levels. Shopee was identified as the most frequently used platform, followed by TikTok, Facebook, and Lazada. The majority of students purchased online once a month and spent ₱100–₱200 per transaction, indicating moderate engagement and relatively low spending behavior. However, several challenges were identified, including delayed delivery, incorrect item sizes, defective products, scams, and counterfeit items, which negatively affect customer satisfaction and trust. The study concludes that online purchasing has become an integral part of students’ consumer behavior due to convenience, accessibility, and variety. It recommends budgeting, price comparison, reviewing products, verifying sellers, and providing feedback to improve the online shopping experience. This study aligns with Sustainable Development Goal (SDG) 4 (Quality Education) by enhancing understanding of student consumer behavior and SDG 12 (Responsible Consumption and Production) by promoting informed and responsible purchasing practices. Its sustainability impact lies in fostering consumer awareness, improving decision-making, and supporting better practices among online retailers and student consumers.