“Iba-Iba Tayo / We are All Different” - A Series of Public Service Announcements Awareness Video on Gender Identity
DOI:
https://doi.org/10.65339/ijsair.V2.I1.105Keywords:
Gender; Identity; Awareness; Stereotyping; Public service AnnouncementAbstract
Gender diversity has reached an unprecedented peak, spanning from Baby Boomers to Generation Alpha. This evolution is central to UN Sustainable Development Goal 5 (SDG 5), which mandates dismantling restrictive norms to achieve global equality. While the WHO (2024) defines gender as socially constructed roles, recent Gallup (2025) data highlights a significant shift, with over 22% of Gen Z identifying as LGBTQ+. Despite this progress, gender stereotyping remains a persistent barrier. These "invisible boxes" pressure individuals to conform to rigid standards, causing systemic difficulties in career advancement—particularly the "glass ceiling"—and self-identity doubt (UNESCO, 2024). Furthermore, UN Women (2025) warns of a global "backlash" against gender rights in nearly 25% of countries. To address these challenges, researchers utilized a mixed-methods approach, interviewing 30 participants and surveying 200 individuals across four generations (Boomers, Gen X, Millennials, and Gen Z). These insights informed the creation of Public Service Announcement (PSA) videos designed to dismantle misconceptions regarding gender fluidity and expressionism (UNDP, 2025). By integrating personal narratives into these targeted messages, the study successfully raised awareness and promoted a more inclusive understanding of the gender spectrum, directly supporting the global mandate for equitable social transformation.
References
Gallup. (2025, February 20). LGBTQ+ Identification in U.S. Rises to 9.3%. This study provides the statistical foundation for the rising visibility of diverse identities in younger generations.
Pew Research Center. (2024). The Experiences of LGBTQ Americans Today. This research explores the social dynamics and challenges faced by gender-diverse individuals in contemporary society.
UNDP. (2025). Recent crises have revived gender bias: Stereotypes about women's role in society. This report discusses the "backlash" against gender rights and the necessity of awareness interventions.
UNESCO. (2024). Technology on her terms: New UNESCO report warns social media affects girls' well-being and career choices. This study examines how digital platforms can both reinforce and dismantle gender stereotypes.
UN Women. (2025). Fifteen years, fifteen facts: Challenges and solutions for gender equality. Provides global context on the systemic barriers to achieving SDG 5.
United Nations. (2024). Goal 5: Achieve gender equality and empower all women and girls. The primary framework for the global mandate to dismantle restrictive gender norms.
World Health Organization. (2024). Gender and health: Addressing the socially constructed roles of women and men. This provides the foundational definition of gender used in your research.
Hinojo-Lucena, F. J., et al. (2023). The Impact of Short-Form Vertical Video on Social Awareness. While not directly cited in your text, similar studies show that $9:16$ aspect ratio videos significantly increase engagement among Gen Z audiences for social causes.
Varghese, N., & Kumar, N. (2024). Kinetic Typography as a Tool for Cognitive Retention in Educational PSAs. This research mirrors your project’s use of motion graphics to emphasize "keywords" to help viewers retain complex social information.
Garcia, M. R., & Santos, J. (2025). Breaking the Filipino 'Kahon': A Generational Analysis of Gender Roles. A regional study that aligns with your focus on "IBA-IBA TAYO" and the specific cultural stereotypes present in the Philippines.
