Vega NC, Manlapaz JG, Manalastas PL, Y. Mesina RC, Sansano NR. Evaluating the Role of Psychological Pricing Techniques in Shaping Consumer Perception and Purchase Intent in Grocery Retail. IJSAIR [Internet]. 2025 Jul. 1 [cited 2026 Sep. 9];1(1):33-42. Available from: https://ijsair.com/index.php/ijsair/article/view/6