Estoque, K. B.; Maniri, M. Y.; Noval, C. J.; Quijano, J. D.; Rivera, J. M.; Soriano, A. M.; Ortega, S. The Role of Assurance and Safety in Shaping Customer Referrals: Insights from Car Rental Services in Malaybalay City. IJSAIR 2026, 2 (1), 116-121. https://doi.org/10.65339/ijsair.V2.I1.14.